JACKSON, Tennessee – Leaders Credit Union, a member-owned financial cooperative based in Jackson, Tennessee, has won the Desjardins Adult Financial Education Award from the Tennessee Credit Union League. The award was presented in April at the Tennessee Credit Union League’s Annual Convention in Gatlinburg, Tennessee.
“We’re honored to receive this recognition from the Tennessee Credit Union League,” said Shea Brown, Director of Community Impact at Leaders Credit Union. “This award highlights our team’s tremendous efforts to invest in the financial well-being of our local communities and members.”
The Desjardins Adult Financial Education Award celebrates a credit union in Tennessee that is dedicated to ensuring their community has the financial tools and resources they need to excel in their financial health. Committed to providing impactful financial education, the Community Engagement team at Leaders are Certified Financial Counselors through the CUNA FICEP Program and taught 110 financial literacy courses in 2024. These courses were taught to various ages, economic backgrounds, and occupations across West Tennessee.
“Financial education in adults is crucial in many ways,” said Evan Flora, Community Engagement Specialist at Leaders Credit Union. “Not only can it help lead toward a healthy foundation moving forward in their lives, but it also can help the next generation of West Tennesseans by passing on healthy financial knowledge and habits.”
Named after the man who brought credit unions to North America, Alphonse Desjardins, the Desjardins Adult Financial Education Award honors the Desjardins program, which was created by the Credit Union National Association. The program recognizes credit unions leading the way for their members and community to provide them with the tools they need to improve their financial literacy. Leaders is honored to be recognized for their efforts to empower the community’s financial well-being.
The Community Engagement team at Leaders brings their credit union outside the walls of the branches by going directly to their employer partners’ company sites to provide Financial Wellness Classes. These classes allow the employees the opportunity to ask questions about their finances, learn how to manage their money well, and set up a savings or checking account. Since financial education is a journey, their team revisits these employer partners regularly to help further teach them and give them the help they need to deepen their financial literacy.
To learn more about Leaders Credit Union, visit their website at leaderscu.com or stop by one of their branches. If you’re interested in becoming an employer partner, visit leaderscu.com/partners/employers.
About Leaders Credit Union
Leaders Credit Union is a not-for-profit, member-owned financial cooperative based in Jackson, Tennessee. They have ten branches and a full-service E-Branch that serves over 80,000 members across West Tennessee. Their mission is to power your passion and make lives better. They believe everyone deserves a champion, and they want to be your financial champion for life. Leaders has been nationally recognized as one of the Top 100 Credit Unions in the Nation and is in the Top 10% Strongest Credit Unions in Tennessee. To learn more about Leaders Credit Union, visit leaderscu.com. Leaders is federally insured by the National Credit Union Administration.
