LIFELINE Blood Services is proud to announce the unveiling of its updates to their bloodmobile, featuring a striking new wrap designed to raise awareness and inspire community support for blood donation. The project, a collaborative effort between LIFELINE and local artist Kris Stewart, aims to raise awareness about the importance of blood donation while celebrating the regions they service.
“With the help of B3 Creative Agency, I was able to create and design art that could stand as a testament to LIFELINE’s indispensable role in sustaining our communities- saving lives through the gift of donating blood,” said local artist Kris Stewart. “The art for LIFELINE’s bloodmobile showcases West Tennessee’s vibrant heritage and LIFELINE’s integral role within it.
“This design proudly celebrates LIFELINE’s positive impact on the communities it serves and the cultural richness that binds us all together.”
LIFELINE collects approximately 26,000 blood products to meet the needs of patients. Of that total, 75% of those products are usually collected on the bloodmobiles across West Tennessee.
“LIFELINE has four blood mobiles that service 21 counties in West Tennessee and is a convenient opportunity for donors to give the gift of life,” said Melinda Reid, Marketing Manager. “Since the 1960’s, LIFELINE has had bloodmobiles and we are excited that one of our existing bloodmobiles has an exciting new look that reflects the personalities, landmarks and pride points of the communities we are serving.
“It’s an engaging design that pulls you in and you’ll find something new each time you see it!”
For more information, please visit lifelinebloodserv.org or call 731.427.4431.
(PHOTO: From left – Stephanie Riley, B3 Creative Agency, Kris Stewart, and Melinda Reid)
