Jackson-Madison County General Hospital, Jackson, TN – Jackson-Madison County General Hospital is proud to announce that it has once again achieved the highly prestigious international Baby-Friendly designation after a rigorous review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States.

This distinguished honor demonstrates that Jackson-Madison County General Hospital is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) for optimal infant feeding support in the precious first days of a newborn’s life.

The positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General’s 2011 Call to Action to Support Breastfeeding stated that “Breast milk is uniquely suited to the human infant’s nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children.”

JMCGH joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 602 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman’s right to make the best decision for herself and her family.

“We are extremely proud to be recognized for the hard work of our team members throughout the Baby-Friendly process,” said Deena Kail, Executive Director of the West Tennessee Women’s Center. “Jackson-Madison County General Hospital is committed to providing the support, education and resources moms need to successfully initiate breastfeeding and continue breastfeeding when they leave our care.”