With a focus on expanding its audience, Wireless Group Inc., owner of News/Talk 101.5, Mid-South Hunting & Fishing News and Exact Marketing, has announced new initiatives and additions to its staff.
Kristina Anderson and Heather Witherspoon have recently joined the company’s advertising representative staff. Kristina’s focus is on the recently reformatted Mid-South Hunting & Fishing News (renovated mshfn.com is under construction), new customer initiatives at News/Talk 101.5 and the company’s digital division, Exact Marketing.
Heather will spend most of her time with customers of News/Talk 101.5 and Exact Marketing.
The News/Talk sales staff includes seven account executives.
Leanne King has accepted the role of special hunting and fishing feature and events editor for MSHFN. Leanne will also assist Kristina as she introduces new business to MSHFN.
Long time editor Larry Rea will continue to manage MSHFN’s core hunting and fishing themes and veteran sales professional Joe Sills Sr. remains on the magazine’s sales staff. The circulation of the Hunting & Fishing News will quadruple in August.
Abby Nichols is the senior account executive for Exact Digital. The division was developed in 2016 under the direction of Abby and News/Talk’s Larry Wood. Sales increased 250 percent in the first half of this year. The division provides dozens of digital marketing protocols ranging from geo-targeting to social and behavioral targeting and SEO.
Additions this year including live chat, monitored telephone lead services and over-the-top television campaigns provide Exact’s customers with virtually every digital strategy available today. Its business now includes customers in various locations across the United States.
About Wireless Group
Based in Brownsville, Tennessee the company owns WNWS-WTBG and the Brownsville Press Newspaper; WNWS-FM, Jackson; Mid-South Hunting & Fishing News and interests in Fishing Tackle Retailer and The Fishing Wire. The company also serves as national sponsor and personal endorsement agreement manager for national television series Bill Dance Outdoors and Bill Dance Saltwater.
Contact Carlton Veirs, (731) 772-3700
(PHOTO: Kristina Anderson, left, and Leanne King)
